Henman will work alongside Neilson’s existing comms agencies, travel specialist Brighter PR, and digital agency Propellernet, to promote its tennis holiday offerings at beach clubs in Greece and Turkey.
Together the agencies will raise Neilson’s profile in national tennis, sport, health and fitness media, while engaging wider tennis industry knowledge and contacts.
Neilson has also appointed Mark Petchey, former Wimbledon and Davis Cup tennis player and coach to Andy Murray, as an ambassador and consultant. Henman will work closely with Petchey to position him among key media stakeholders.
Richard Boyden-Doyle, Neilson Holidays CEO, said: “At Neilson we pride ourselves in going above and beyond to offer our guests the very best in active holidays and tennis is no exception. Henman Communications will help us increase our profile and build our reputation as a holiday operator offering quality tennis holidays for players and families no matter what their tennis level.”
Richard Henman, CEO of Henman Communciations, commented: “We are thrilled to be working with Neilson this year. Neilson has nearly 40 years’ experience in the holiday market and is committed to providing the best choice of Beachclubs and the highest quality service for its guests. The team is very excited to be working closely with Mark Petchey on campaigns over the summer that will build the profile of Neilson’s tennis holidays in the key national consumer tennis, sport and lifestyle media.”