Just Eat appoints McDonald’s de Koning as first head of corporate comms
Just Eat has appointed Joanna de Koning from McDonald’s to a new role as global head of corporate communications.
De Koning will lead the delivery of Just Eat’s brand reputation strategy, financial communications and corporate responsibility programme. She will work closely with Just Eat’s head of investor relations, Adam Kay, and its corporate PR agency, Brunswick.
Currently, De Koning is Europe’s senior manager of communications at McDonald’s, where she leads external communications output, supporting teams in 38 markets for three years.
Barnaby Dawe, CMO at Just Eat, said: “De Koning has fantastic experience, managing many complex reputational issues in Europe. Combining her substantial issues management and reputation management experience with the dynamism required by senior consultancy operators, we are thrilled to have her on board as we continue to drive exponential growth in all our markets.”
De Koning added: “It’s a privilege to join one of the most exciting technology businesses in Europe, especially in a role where I will be able to shape and deliver their ambitious communications and business strategy.”
Prior to her experience with McDonald’s, de Koning worked at corporate communications consultancy Fishburn Hedges for nine years, leading teams and working across flagship accounts such as Barclays and Nestle.