News UK’s Sarah Mason joins Wild Card

Wild Card has made a brace of senior appointments, including News UK’s former senior comms manager, Sarah Mason, as senior consultant and House of Fraser’s social media manager, Will Vieri, as head of social.

Wild Card

Sarah Mason

Mason spent ten years writing for leading national magazines, before joining The Sun’s Fabulous magazine as assistant editor and food editor.

She then moved across to News UK’s corporate affairs team as senior comms manager, with a brief to help restore the company’s reputation after the phone hacking scandal and Leveson Inquiry.

At House of Fraser, Vieri led the UK department store brand’s social channel strategy, content and community management.

Before leaving the role, he coordinated the #BAFTAstyle campaign, which trended UK-wide on Sunday May 8.

Alongside Mason’s and Vieri’s appointments, Nexus Communications’ former associate director, Lucy Egerton, has joined Wild Card as group account director to lead strategy for The Hain Daniels Group, Arla and other key agency accounts.

At Nexus Communications, she worked on household food accounts including McCain, Lion Eggs and Dorset Cereals.

Tessa Willmott, MD at Wild Card, said: “It’s an exciting time for the agency, and the new additions to the senior team ensure the agency is effectively evolving with the shifting media landscape, and offering a broad range of skills and experience to our clients.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]