The Printworks calls in Down at the Social
Down at the Social has been appointed by Manchester-based entertainment complex The Printworks to handle its PR and social activity, following a four-way pitch.
Down at the Social will be the first agency appointed by the city centre venue to create an integrated strategy, including both PR and Social activity.
Working closely with The Printworks’ in-house team, Down at the Social will create content across all channels for the business.
Fred Booth, centre director at The Printworks, said: “The track record Down at the Social has in terms of immersing itself in the Manchester scene and getting measurable results, spoke for itself. It won the business based on the levels of coverage I’ve seen it achieve for current clients, as well as the team’s creativity and enthusiasm.”
Daisy Whitehouse, Down at the Social MD, added: “Having worked with Fred previously, I’ve always been keen to get The Printworks on board as a client. It has a fantastic calendar of events, top tenants and proven creativity within the team. With this there’s so much scope for both PR and social that our team can’t wait to get started and show what we can do for them.”