The Gorkana Weekly Industry News Brief: 12 to 18 March 2016

Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News.

Pitch Wins

Lansons advised Metro Bank on its successful £400m listing on the London Stock Exchange last week.

New challenger bank Tandem has handed Eulogy a six-figure retained comms brief ahead of its launch later this year.

The London Stock Exchange has brought in Cardew Group to provide comms support around its proposed £21bn merger with German stock exchange Deutsche Börse.

The Hub, a specialist foodservice and retail PR and trade marketing agency, has been appointed to handle the UK retail trade PR and comms for global food business The Kraft Heinz Company, following a competitive pitch.

Retail chain Poundland has hired FleishmanHillard Fishburn to handle its consumer PR and social media following a competitive pitch.

British luxury lifestyle brand Belstaff has hired W as its retained global social media agency.

People News

AstraZeneca has appointed FTI Consulting’s Jennie Younger as vice president global corporate affairs to lead the pharma giant’s international corporate affairs function from its headquarters in Cambridge.

Independent financial PR agency Yellow Jersey has appointed Felicity Winkles, formerly of St Brides, as board director.

Sam Lister, the Department of Health’s comms director and former The Times journalist, is moving to the Department for Business, Innovation and Skills (BIS) as group director of comms.

JPES Partners has hired Miles Donohoe to join its expanding London team as director. He takes responsibility for growing the company’s client base within the wider financial services market.

Headland has appointed Tulchan’s senior communications adviser, Lucy Legh, as director.

Agency News

Communications and design agency Emperor has acquired Oxfordshire-based corporate agency Accrue Fulton, a specialist in corporate comms, branding and reporting.

Journalist News

The Economist Group has launched its new magazine, 1843. The magazine will have expanded content and sections on culture, technology, style and design, food and drink, travel, and body and mind.

James Landale has been appointed diplomatic correspondent at BBC News, taking over from Bridget Kendall. He’ll take up his new role later in the year.

Damien McElroy, a former foreign correspondent at The Daily Telegraph, is now deputy foreign editor at The Sunday Times.

Ben Isaacs, previously sports editor at ShortList, has been appointed features editor at Coach.

Lina Saigol has been appointed company news editor, EMEA at Reuters. She was previously UK companies editor at the Financial Times.


Case Study: Pulling Power – Giving Advanced Driving Courses “Sex Appeal”
When the Institute of Advanced Motorists wanted to enhance the appeal of its advanced driving courses among younger people, Tin Man came up with “Pulling Power”, a campaign to prove that good driving increases sex appeal. Some 1,500 sign-ups later, the agency smashed its KPI 15 times over, delivered £62,500 in revenue for the charity and secured two industry awards for its work.

Gorkana meets…The British Journal of Photography
Simon Bainbridge, editorial director of The British Journal of Photography, on the 162-year-old magazine’s recent redesign, writing about the ideas behind images and his healthy relationship with PRs.

Behind the Headlines with LEWIS’ Ranj George
Ranj George, head of consumer at LEWIS UK, on why agencies need to get better at valuing their staff, the need to love, live and breathe PR to succeed, and how he dreams of running a pick’n’mix shop in Shoreditch.

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