Shutterstock, a global picture and music provider and licensing agency, has brought in MWW PR to provide UK corporate PR support raise awareness for its new products among creative professionals and small business owners.
MWW’s campaign will provide media relations support to the company, raising the profile of its computer vision technology which uses algorithms of pixel data to identify similar images which improves the experience of searching its library. It will also support the growth of Shutterstock’s editorial business following its acquisition of Rex Features in January.
Siobhan Aalders (pictured), VP of global communications at Shutterstock, said: “We were impressed with the MWW PR team’s understanding of our business and target audiences as well as the strength of their media contacts with the publications that are relevant to our business.
“We will be working closely with the MWW PR team to target a new generation of customers – social media professionals – who have a high demand for images to fill their sites as well as our core audience of creative professionals.”
Rebecca Blinston-Jones, MWW deputy MD, added: “We are delighted to have been chosen by Shutterstock at such an exciting time for the business. Refocusing the core of its story on the strength of its technology, coupled with the brief to target a growing new audience of social media professionals, will give us plenty of opportunities to get their opinions out into the marketing, media, technology and wider business community.”