Retail chain Poundland has hired FleishmanHillard Fishburn to handle its consumer PR and social media following a competitive pitch.
The new arrangement is put in place this month and will include brand campaigns, content planning and press office activity.
Gill Stewart, head of marketing & space, Poundland, said: “We went through a stringent pitch process and FleishmanHillard Fishburn met the overall criteria of what we were looking for in an agency and stood out with their creativity and execution of the brief.
“We are looking forward to working with them and dialling up the consumer PR activity at an exciting and busy time for Poundland.”
Isabel Wood, director and co-head of brand marketing at FleishmanHillard Fishburn, added: “Poundland is a fantastic brand and its growth and commitment to the UK’s high streets make this such an exciting time to begin this next chapter together.
“In addition to running a full-service press office, we will be focusing on creative campaigns that communicate Poundland’s exciting new ranges, product launches and milestones throughout 2016.”
Poundland Group operates over 900 stores in the UK and the Republic of Ireland, selling products across 17 shopping categories, including food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVDs and toys.