Street & Co has been appointed to handle press office activity for Kathryn Sargent, as she becomes the first female Master Tailor to open a shop on Savile Row in Mayfair next month.
The shop will be sister to the Atelier on Brook Street, and will open for Spring/Summer ’16 as a seasonal residency.
Street & Co has been briefed to oversee the launch of the shop as a London destination to both UK and international media.
The agency will raise the profile of Sargent’s bespoke tailoring for both men and women, with a focus on obtaining profile opportunities.
It will also support her presence and role in the forthcoming London Craft Week, which takes place from 3 to 7 May.