Golin UK has launched a “Life Time” scheme for its employees, which features unlimited holidays, flexible working and enhanced paternity pay and maternity leave, which it claims will help tackle diversity and the gender pay gap in PR.
From 4 April, all 150 London employees will benefit from the Life Time scheme, which includes unlimited annual leave, six weeks paid leave for new fathers, reduced hours and office time around official maternity leave, work from anywhere flexibility, including a day a week at home, and a wellbeing allowance of £50 a month.
The programme follows last week’s publication of the Women & Equalities Committee’s gender pay gap report, which recommends the Government improves flexible working and equal share of childcare to help mothers stay in the workplace.
A statement from Golin also said that employers who don’t address the gender pay gap and offer more flexibility “stop being attractive to the millennial generation”.
“Millennials expect employers to be flexible, family-friendly and supportive – it influences the companies they choose to work for and stay with.”
Bibi Hilton, MD at Golin London, said: “Making sure our people are happy, healthy and feel supported in balancing their work, personal and family lives is Golin’s number one priority. People want more flexibility and personalisation in the way they work and we are responding to these cultural changes in the workplace.
“We believe the ‘one size fits all’ concept of everyone being in the office nine to five and having the same holiday allowance is outdated and doesn’t enable the best possible work, so we’re changing it.”