Attercopia Group buys Label PR

Digital marketing specialist the Attercopia Group has made its first foray into the PR market with the acquisition of Manchester-based PR agency Label PR for an undisclosed sum.

Attercopia is a full-service digital marketing agency with offices in Dundee, Edinburgh, Manchester, Chippenham and London. Its services include digital marketing, web development and design.

Label PR is a specialist PR and content agency working across fashion, beauty and lifestyle brands.

As part of the acquisition, Label will join Attercopia as a sister agency, bringing the group to a 50-strong staff with around 600 clients, which now includes Samsung, Rightmove, Very, TD Direct Investing, Future Fit, Transform and Fragrance Direct.

Label will retain its name and continue to be headquartered in Manchester, with a base in London.

Label founder Lee Bloor remains part of the agency in a consulting role.

Bloor said: “Since opening our doors in 2010 Label PR has successfully specialised in the competitive consumer PR arena. Since then we have evolved in response to the ever-changing landscape of the industry.

“Joining Attercopia will assist the agency in catering to the growing demand from clients looking to incorporate superior technical web/app development, online advertising and SEO with the PR, social and outreach strategies they already benefit from as a Label PR client.

“Attercopia’s acquisition of Label PR means the agency can deliver a truly hybrid service. We can now offer a fully integrated approach across traditional and digital specialisms making us a very powerful agency as part of the Attercopia family.”

Attercopia founder and chairman Steve Harvey-Franklin said: “I can really see the synergy between the Label PR business and what Attercopia currently offers. The service Label PR provides clients is well known within the industry and their specialist consumer PR skillset adds a new dimension to what we as a Group can deliver.

“It’s an exciting time in the evolution of Attercopia and we’re looking forward to a landmark year enabling us to improve on our strategic goals of delivering even greater value for clients and expanding our business.”

This is the fifth Attercopia Group acquisition in the past 13 months. Harvey-Franklin added that he has yet more acquisitions planned for the remainder of 2016, and is looking at a number of specialty areas and locations to target firms in 2017.

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