KINC has been named as the first UK marketing agency for video gaming headset brand Astro Gaming, with a brief to develop a PR and marketing strategy to target new audiences for the brand.
Astro creates video gaming headsets and equipment across multiple platforms, and its products are recognised as the official audio gaming headset for Call of Duty: Black Ops III.
KINC will roll out a strategy for the brand aimed at broader consumer and lifestyle audiences and gaming segments.
Paul Knipe, MD of KINC, said: “We’ve developed a strategy with Astro to target gamers and build engagement with new audiences. We look forward to working with one of most respected gaming brands in the world.”