Skincare brand Tria Beauty has brought in Fever as its retained UK PR agency to promote its portfolio of medical devices.
Tria Beauty, which claims to bring professional beauty technology “out of the doctor’s clinic straight to consumers”, has briefed Fever to educate and engage with both media and consumers to promote the company’s portfolio of medical devices.
Tria Beauty’s product portfolio includes Hair Removal Laser 4X, Hair Removal Laser Precision, Age-Defying Laser and Acne Clearing Blue Light.
Shereen Atkinson, marketing director for Tria, said: “2016 is a big year for Tria and our expanding range of products. We were really impressed with the integrated campaigns rooted in consumer insight that Fever demonstrated during the pitch process alongside its influencer strategy and look forward to it taking a fresh approach to the brand.”