Lexis has been called in by The Open University to support its ‘Life-changing Learning’ campaign, which aims to promote the impact of studying with the OU and to motivate “people of every age to begin their own learning journey”.
Lexis has been briefed to provide a series of consumer-facing activations that support a range of brand and direct response marketing campaigns. Work will include media, earned social media and experiential activity.
The account will be led by Ruth Kieran, deputy MD at Lexis.
Debbie Britton, director of marketing at The Open University, said: “The Open University has a track record of changing people’s lives by improving their career prospects and enhancing their futures through part-time study. The PR campaign will communicate this message most effectively to as wide an audience as possible.”
Kieran said: “The Open University is an iconic and world-leading academic institution, which has a continued legacy of trust and respect in the UK. We’re delighted to have the opportunity to work in partnership with their team, reach a wider range of audiences and demonstrate the life-changing opportunities the OU has to offer.”