Smartphone brand BQ hires apple tree

BQ, a European producer of smartphones, robotics and 3D printers, has appointed global brand comms agency apple tree, as it prepares to launch in the UK.

Launched in Madrid five years ago, BQ operates across eight territories, with its products available in more than 50 countries. The business has a turnover of £151.1 million and produces education tools for schools across Spain and plans to launch similar initiatives in the UK.

Following a three-way pitch, BQ has chosen apple tree as its retained agency in the UK. The agency, which has offices in Barcelona, Madrid and Bogota, as well as London, has been handling BQ’s comms activity in Spain since early 2015.

Oriol Fernandez, PR and marketing coordinator for the UK, said: “We’re confident that BQ’s high quality devices fill a real gap in the UK smartphone market, and we’re looking forward to continuing our successful relationship with apple tree, whose knowledge of the UK landscape will be invaluable.”

Ian Noble, MD of apple tree London, said: “BQ’s pan-European growth has been phenomenal in just five years and we’re excited to continue to support the brand’s development as it enters a new market.”

apple tree’s clients also include Google, Nike and Spotify.