Tech company RichRelevance, which specialises in omnichannel personalisation, has appointed Threepipe to manage its UK press office activity.
Threepipe has been briefed to enhance the profile of RichRelevance’s expanded management team and highlight the company’s services to the UK retail community. Its offering enables digital personalisation across multiple consumer facing touch points for retailers, with clients including Not on the High Street, Hobbs, M&S and John Lewis.
Threepipe won the account following a competitive pitch.
Harriet Fletcher, EMEA director of marketing at RichRelevance, said: “Threepipe offered us something unique in that many of their team are working with our product already on behalf of their own retail clients. This in depth knowledge combined with their retail media experience was key to them coming on board.”
Jim Hawker, co-founder at Threepipe, added: “We are delighted to be working with one of the most exciting retail technology platforms out there and looking forward to helping them secure more world class customers.”