The View from The Shard has appointed Diffusion as its retained PR agency, following a competitive pitch.
The View from The Shard launched in February 2013 and, at a height of up to 800ft (244 metres), offers visitors 360 degree views over London for up to 40 miles. The attraction is almost twice as high as any other vantage point in the city.
Diffusion has been briefed to increase the profile of the attraction and promote a series of special installations to visitors during 2016.
The campaign will start with the launch of The View from The Shard’s Summer Botanical Garden, through a series of creative activations across national, consumer lifestyle and travel trade media.
Diffusion’s brief also includes the development of social campaigns and online influencer engagement.
Stacey Wright, PR and social media manager at The View from The Shard, said: “We were searching for an agency that could give us the best of both worlds, deep travel and attractions experience alongside the creativity to help The View from The Shard really standout. Diffusion delivered on both fronts.
“The team impressed us with their clear understanding of our audiences and the most appropriate media and channel strategy to reach them. Diffusion really showcased how their creative campaign ideas would generate the buzz and excitement we need drive visitor numbers for an extremely exciting year ahead.”
Karl Webster, head of travel and leisure at Diffusion, added: “The View from The Shard has quickly become an icon and ‘must do’ item on the list of every visitor to London. The attraction is continuing to push the boundaries of what you can experience at 800ft, through ground-breaking creative installations and innovative brand partnerships.
“We see a huge opportunity to use Diffusion’s expertise in the attractions and leisure space to ensure that The View from The Shard continues to appeal to as wide and audience as possible, both within London and beyond.”