Marriott hands European brief to Bacchus

Marriott International has appointed Bacchus as the UK consumer and trade PR agency for five of its luxury lifestyle brands, following a competitive pitch process.

Activity will focus on JW Marriott Hotels & Resorts, Autograph Collection Hotels, Renaissance Hotels, AC Hotels and Moxy Hotels.

In addition to traditional media relations, Bacchus will develop brand campaigns and support all new hotel openings in Europe.

The agency’s content and digital arm, Bacchus Social, will also assist with digital and social media campaigns.

Anouschka Menzies, Bacchus’ founding director, will lead the account, supported by head of travel Holly Adcock and account manager Alexandra Stone.

Belinda Pote, chief sales and marketing officer at Marriott International, said: “Marriott International is expanding rapidly in Europe and our luxury lifestyle brands are a key area of development. We welcome Bacchus’ expertise in this market and look forward to a successful working relationship.”

Menzies added: “Marriott International is one of the most significant travel companies in the world and we are delighted to be adding this diverse brand portfolio to our expanding Travel Division at Bacchus which includes some of the world’s most captivating hotels.”

Related Posts
Munch wins Sapienza Travel brief
Munch to launch travel venture for The Economist’s ex-PR VP
Sapienza Travel, a high-end cultural tour operator specialising in unusual and tough to access areas, has appointed Munch for its UK launch. The agency will be responsible for [...]
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]
Grayling wins Women in Rail comms brief
Grayling has been chosen to deliver a wide-ranging integrated communications brief for Women in Rail, following a four-way pitch. Over the next two years, the agency will [...]
Online GP surgery Push Doctor appoints Hotwire
Europe’s largest online doctor consultation service, Push Doctor, selected Hotwire as its integrated comms agency yesterday, following a six-way pitch. Hotwire will raise [...]