Consumer PR agency Rich Leigh & Company has won its first retained hospitality PR brief from luxury accommodation website Elysian Estates.
Elysian Estates is a British-based property hire website, offering its clients the ability to hire properties in the UK, including castles, country estates and luxury houses. The site also offers a concierge service, to arrange services including catering, entertainment, child minding, activities and housekeeping.
Rich Leigh & Company, which won the account following a competitive pitch, has been briefed to provide creative PR and media relations support for Elysian Estates, with a strong focus on building authoritative links.
Rich Leigh, founder of Rich Leigh & Company, said: “I’ve had my eye on Elysian Estates for a while; I love the business and brand and was thrilled when we won the account, as there are so many creative ways we can achieve our goals of link building and, of course, sending traffic we hope will convert to clients for the site.
“Although I’ve worked with numerous hospitality clients before, this is the first one for the agency since starting a year ago, which is exciting. I know we’re all looking forward to developing and delivering the unique ideas the team have come up with.”
Rebecca Cole, MD of Elysian Estates, said: “Rich and his team demonstrated a clear passion for not only creativity, but also accountability. SEO is ever-important and PR is uniquely placed to build links with authoritative sites, something Rich was able to show us his team does regularly for current clients. We have some fun campaigns planned and, really, just can’t wait to get started.”