Specialist comms agency Rule 5 has won a competitive three-way pitch for two of Birchwood Price Tools’ (BPT) top power tool and wood screw brands, Bullet and Punk.
Rule 5 will start work to engage retail partners for the manufacturer and wholesaler immediately.
The agency will develop a conventional PR programme for the wood screw brand Bullet, which is set to be built around key retail partnerships, the seasonal calendar and a new product launch in the summer of 2016.
It will also develop a social media presence and work to drive engagement with a creative content campaign for the power tool accessory brand Punk.
Julie Wilson, the founding director of Rule 5, said: “It’s always satisfying to receive a brief that challenges creativity and the Punk and Bullet briefs did just that. Birchwood Price Tools are real innovators in their field and we’re looking forward to working with the team.”
Sam Johnson, marketing manager at Punk & Bullet, said: “Rule 5’s campaign was head and shoulders above the rest, providing fresh thinking and a number of strong creative ideas that really resonate with the Punk and Bullet brands. There’s a good team fit and we’re looking forward to what we are confident will be a great year.”
The win is Rule 5’s first client in the trade manufacturing sector and further expands the agency’s client list in the fields of technology, innovation, media and sport.