Rostrum wins pitch to advise maritime security specialist MAST on international PR strategy
Corporate PR and comms agency Rostrum has been appointed to advise global security provider Maritime Asset and Security Training (MAST) on its international PR strategy.
Rostrum will deliver international, national and industry media coverage for MAST. It will also develop creative content campaigns and provide guidance on social media strategy.
The agency’s team will be led by CEO Mark Houlding and Dan Williams, an account manager in Rostrum’s professional services division.
Houlding said: “MAST is an interesting brand for Rostrum to be working with and we’re confident of making a significant difference to the company’s brand and profile in the marketplace.”
Phil Cable, CEO at Rostrum, added: “The Rostrum team showed an excellent comprehension of our business and understood our ambition to expand MAST’s brand internationally. Rostrum will be supporting us across traditional and broadcast media, as well as assisting with our integrated digital and social media strategy.”
Rostrum’s portfolio includes companies such as independent consultancy Crossbridge and Intelligent Reach, as well as financial services groups such as HSBC and Legal & General.
MAST has provided armed protection for over 4000 ships across the Indian Ocean and Gulf of Aden and coastguard training in the Middle East. It has offices in the UK, US, Malta, Oman, Sri Lanka, Nigeria, Singapore and China.