Four Communications has been chosen to handle the UK PR for Homestay.com, an online marketplace for hosted accommodation.
Homestay.com offers accommodation for travellers where the host is present. It has more than 50,000 hosts offering places to stay in some 150 countries, and enables travellers to stay in the home of a local resident while they are there.
Four Communications has been briefed to increase Homestay’s share of voice, raise awareness of the Homestay.com brand, drive traffic to the site and increasing bookings.
Four Communications director Helen Coop will lead the account.
Alan Clarke, Homestay CEO, said: “We are delighted to be working with Four Communications. We were looking for an agency that could build on the work we have already done to promote the Homestay brand and felt that Four Communications has the right experience, contacts and creative ideas to help make this happen.
“We are in an increasingly competitive marketplace and we look forward to working with our new PR team to really help the Homestay brand stand out in the UK.”
Coop added: “This is a very exciting time to be working on a brand like Homestay. Having an authentic experience is becoming more and more important to tourists; the Homestay brand, with its hosted accommodation, is incredibly well placed to offer visitors a raft of experiences that they will not get elsewhere. We will be delivering traditional and digital campaigns to support the brand’s marketing strategy, drive traffic to the website and ultimately generate bookings.”