Beth Cooper PR and The Brandman Agency merge

US PR firm The Brandman Agency has launched a new UK office by merging with its London-based sister agency Beth Cooper PR, and will be known as Brandman UK.

The Brandman Agency and BCPR have operated as sister agencies for over a decade. Led by MD Elizabeth Morrison (pictured), Brandman UK will operate with the same London team from the BCPR Fulham offices with no physical changes.

Beth Cooper, who founded BCPR in 2000, takes on the role of creative director.

This is the latest office opening for The Brandman Agency, following new offerings in Sydney and Los Angeles. Its headquarters, which was launched by CEO Melanie Brandman in 2001, is based in New York.

Global clients include Fairmont, Raffles, Swissôtel, Los Angeles Tourism and Convention Board, Crystal Cruises and La Mamounia.

Brandman said: “The Brandman Agency prides itself on representing the best of the best in the luxury travel space and adding a London office was a natural next step for us.

“Our clients are global in nature and we’re thrilled at the synergistic advantages we’ll be able to offer current and future clients with the new London office. Beth and I have worked together for a long time and I respect and admire what she has created.”

Cooper said: “We are really thrilled by this proposition and opportunity.  To be part of a global network and such a dynamic, growing firm is really exciting for us.  The benefits for both our clients and our team make this collaboration incredibly worthwhile and I cannot wait to work more closely with the US and Australian teams.  I have known Melanie for a long time and we are very good friends.  I cannot think of anyone I would rather do business with.”