Rhizome broadens SME offer with rebrand

Rhizome PR has rebranded to Rhizome Media as it expands beyond media relations to include social media campaigns and community management work for SME clients.

Rhizome, which was founded by ex-journalists Dominic Hiatt and Jonny Stevens in 2008, provides a range of services to SMEs and “start-ups on tight budgets”. These include website creation, SEO and content marketing, crowdfunding campaigns and media training.

It has also launched a Walk-In Clinic where business owners can book an hour slot and seek advice from Rhizome Media’s team on anything media-related. A pay-on-results PR service, Just In Time PR, will continue to operate under its own sub-brand.

Emily Garnham, the agency’s MD, said: “Our SME and start-up clients were asking us for so much more than public relations that for us to be perceived solely as a public relations agency was a huge undersell.

“Increasingly, PR is aligned with social media, while content creation has never been as important. While the media sector is in a state of flux, if you’re constantly evolving your model it can be hugely rewarding, too.”

Rhizome Media is based at Liberty House in Soho, central London. It counts SpareRoom.co.uk and price comparison website uSwitch.com among its clients.