The Association of British Travel Agents (ABTA) has chosen Flagship Consulting to enhance the reach of its annual Earlybird campaign, which encourages customers to book holidays early with an ABTA Member.
ABTA wants this year’s campaign to be more engaging and impactful and use new channels to raise the Earlybird campaign’s profile.
The two week campaign kicked off on 11 January and communicates the benefits of booking early through an ABTA-accredited travel agent, or tour operator.
Flagship has created a booking deals map, which collates ABTA members’ #Earlybird deals, whether they are offering money off, free child places or additional holiday activities for free.
Consumers can head to ABTA’s online Earlybird hub and its booking deals map to identify the best, relevant #Earlybird deals.
Flagship and ABTA will work on social media engagement activity, with an aim to drive consumers to the hub. The agency is also coordinating a blogger outreach programme to engage with influential family bloggers.
Victoria Bacon, head of brand and business development at ABTA, said: “We are delighted to be working with Flagship to deliver this year’s Earlybird campaign. We have delivered a strong campaign for the past two years, but we wanted Flagship’s experience and insights to help take it further. We are engaging our members directly with consumers, as well as via ABTA’s own website, and we’re excited to see the impact that our creative campaign is achieving.”