Meet the Journalist: TechRadar’s Gareth Beavis

Gareth Beavis, TechRadar’s interim global editor-in-chief, talks about the brand’s 10th anniversary, what tech stories he’s working on in 2018 and being caught out by Pokemon Go.  TechRadar recently celebrated its 10th birthday. How has the website evolved over the years? We’ve gone from being a simple news site that offered a sparse amount of tips to… Continue reading Meet the Journalist: TechRadar’s Gareth Beavis

How to build a tech brand with earned media

Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision webinar. MacLeod said the most successful brands excel in six core areas – original thinking, entertaining ideas, multiplatform content, data insights, ambitious personalities and workforce engagement. “At the end of the… Continue reading How to build a tech brand with earned media

IFA Berlin: what PRs need to know

IFA Berlin is one of Europe’s largest consumer electronics trade shows, bringing in major tech brands such as Samsung, Sony, Lenovo and Motorola. As the conference opens its doors to exhibitors this week ( Friday September 2), Gorkana finds out how the location makes it stand out as a media event and asks comms pros how… Continue reading IFA Berlin: what PRs need to know