Cision celebrates a golden night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards. Cision achieved a sweep of the Best measurement of a consumer campaign and Best use of a measurement framework, winning Gold, Silver and Bronze awards in the categories for its… Continue reading Cision celebrates a golden night at the 2018 AMEC Awards

The simple “framework” that powers award-winning PR campaigns

Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision webinar. With help from Paul Hender, Cision’s head of insight for EMEA, she outlined a simple measurement framework with the potential to enhance the performance of any earned media… Continue reading The simple “framework” that powers award-winning PR campaigns

Last chance to register for Cision’s AMEC measurement month webinar

Slimming World is going to reveal how it boosted its earned media coverage 365% with its AMEC award-winning ‘Dream Weight’ campaign in a Cision webinar tomorrow. Jenny Caven, Slimming World’s head of external affairs, will outline the techniques it used to increase its audience reach 25% and generate 11,000 web sessions in just six weeks. What’s… Continue reading Last chance to register for Cision’s AMEC measurement month webinar