PR Case Study: Taylor Herring – Art of the Nation
Taylor Herring helped launch Samsung’s new TV, The Frame, by teaming up with The Culture Show’s Miranda Sawyer to reveal Banksy’s Balloon Girl as the nation’s favourite [...]
Why taking ‘calculated risks’ helps brands stand out at trade shows
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. [...]
Cunard appoints Samsung’s Rachel Lloyd
Luxury travel brand Cunard has appointed Samsung’s Rachel Lloyd as head of PR. Lloyd will be responsible for driving the company’s PR and social media strategy globally. She [...]