Building a foolproof crisis comms response in four steps

Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from an organisation quicker than a PR crisis which is spiralling out of control, crisis communications is, ironically, one of the best ways a… Continue reading Building a foolproof crisis comms response in four steps

Opinion: Why non-execs are PR’s bridge into the boardroom

Scott Addison and Tal Donahue, board director and senior account manager respectively at Infinite Global, argue that communicators should build relationships with non-executive directors to get their voice heard by the board. Given the speed at which reputational issues have risen up the corporate agenda over recent years, the arguments for PR to have a… Continue reading Opinion: Why non-execs are PR’s bridge into the boardroom

Opinion: Navigating a world of higher expectations demands more focus

Richard Johnson, who recently joined Clarion’s Advisory Board to help relaunch its reputation management service, shares his thoughts on why corporate reputation is more important than ever before. “Corporate reputation is more important than ever”. It’s a phrase I hear frequently nowadays, especially in the communications business, although it always strikes me as not quite… Continue reading Opinion: Navigating a world of higher expectations demands more focus

THRSXTY appoints Rob Lester as reputation director

THRSXTY has appointed Rob Lester as reputation director to lead the agency’s new reputation management division. He joins from Good Relations, where he was head of issues and crisis management. Lester will work with CEO Oliver Wheeler to protect and enhance the reputations of clients across the Exposure Group of agencies. Wheeler previously founded and led… Continue reading THRSXTY appoints Rob Lester as reputation director

Opinion: Big companies fail the brand resilience test

Jon Meakin, Grayling’s global head of strategic services, discusses the findings of the agency’s Critical Conditions report into the online reputations of 50 international companies from the Fortune 500. Issues management is part and parcel of most professional communicators’ lives. Our job is to protect and enhance reputations, exerting whatever influence they can, through various… Continue reading Opinion: Big companies fail the brand resilience test

Regester Larkin hires Bupa’s Hamilton

Crisis and reputation management firm Regester Larkin has appointed Bupa’s former corporate comms manager Emily Hamilton as a senior consultant. Hamilton’s appointment enhances Regester Larkin’s media relations, social media, live crisis response and issues management support to its clients. Prior to joining Bupa in 2013, Hamilton was head of press at Westbourne Communications, advising clients… Continue reading Regester Larkin hires Bupa’s Hamilton