Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in the industry, the behemoth agency networks were seen as the only answer. However, times are starting to change. Clients are telling us they want creative excellence… Continue reading Opinion: How challenger agencies can compete with the big agency networks
Time is running out for you to sign up to Cision’s “Are niche consultancies disrupting the PR industry?” webinar, which takes place next week on Tuesday 21 November at 3pm. Jason Nisse from The Nisse Consultancy and Munch’s Lizzie Earl will join Philip Smith, Cision’s head of content marketing and comms, to examine the role of… Continue reading Sign up for webinar on niche consultancies and PR disruption
By Dale Lovell, Chief Digital Officer at Adyoulike UK Native advertising, if you don’t already know, is the current big thing in digital advertising. Rather than the banners, boxes and pop-ups that we’ve all learned to ignore, native ads appear in-feed and match the editorial style of the website, although they’re labelled as ‘sponsored by’ or… Continue reading Is it time for PR agencies to go native?