How AMEC’s ‘maturity mapper’ will transform the PR industry

AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar which is available to view below. Having unveiled the tool at the 2018 AMEC summit in Barcelona, Cision’s Paul Hender, FleishmanHillard Fishburn’s Ben Levine and Survey Solutions’ Colin Wheeler… Continue reading How AMEC’s ‘maturity mapper’ will transform the PR industry

How to enhance your PR measurement with ‘maturity mapping’

The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives. Now, there’s a way to find out if your competitors are beating you at PR measurement… Continue reading How to enhance your PR measurement with ‘maturity mapping’

Why PR measurement is as revolutionary as the printing press

Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. What’s more, the technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night. “Just as… Continue reading Why PR measurement is as revolutionary as the printing press

Thinking fast and slow

You wouldn’t have thought that forensically detailed accounts of the use of statistics in basketball and “collatoralised debt obligations” in finance would lead to best-selling books and hit Hollywood movies, but that is exactly what Michael Lewis did with Moneyball and The Big Short. It is probably because what seemed to be inconsequential technical minutae… Continue reading Thinking fast and slow

The cuckoo in the nest

When individuals have more influence than the organisations they represent Following her well received speech at the Golden Globes, there was widespread speculation that Oprah Winfrey may run as a Democrat candidate in the 2020 US presidential election. The rationale is that we are living in an age where having a personal brand is important.… Continue reading The cuckoo in the nest

Is Fake News…fake news?

So it’s official, ‘Fake news’ is the ‘word’ of 2017. Well, according to Collins who have named the term ‘word of the year’, stating that usage has increased by 365% since 2016. Indeed, earlier in the year Cision produced a white paper on the subject featuring views from a variety of communications professionals, but the… Continue reading Is Fake News…fake news?

Cision panel: Communicators must combine art and science

Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in London. Ruth Yearley, Ketchum’s insight and strategy director, and Paul Hender, head of insight at Cision, argued the merits of data and instinct in front of an engaged audience at the… Continue reading Cision panel: Communicators must combine art and science

Cision webinar to reveal “the most important concept in PR”

You might say it’s the single most important concept in PR. The Museum of London used it to double its visitor numbers and uncover messages that resonate with its customers earlier this year. Bacardi used it to transform its corporate social responsibility initiatives, boosting its earned media coverage by 300%. And Slimming World used it to… Continue reading Cision webinar to reveal “the most important concept in PR”

Plan to ensure PR Award entries shine

In a special Gorkana webinar this week, Red Consultancy MD Emily Morgan and Gorkana’s head of insight Paul Hender explained how to write a prize-winning AMEC Award entry ahead of the final entry deadline on 26 February. In order to write a ‘killer’ campaign entry for AMEC, Morgan and Hender believe it’s important that PRs don’t… Continue reading Plan to ensure PR Award entries shine