The Cake Crew appoints Lucre
Lucre to help launch cupcake range
Independent cake manufacturer The Cake Crew has appointed The Lucre Group to support the launch of its first cupcake range. The agency will engage in a number of PR [...]
Debenhams Personal Finance appoints Lucre
Lucre wins Debenhams Personal Finance account
Debenhams Personal Finance has appointed Lucre to increase its brand and product awareness following a competitive pitch process. Lucre will profile the company’s key product [...]
Lucre to help launch Beyond Escapes
New travel company Beyond Escapes has appointed The Lucre Group, following a competitive pitch process, to help promote the brand ahead of its UK launch in December. Lucre [...]
Scott Storey Outdoor Living and James Grace hire The Lucre Group
The Lucre Group has won two PR briefs from Scott Storey Outdoor Living, which launches this year, and James Grace, a specialist in bespoke staircases. Scott Storey Outdoor [...]
Asda’s Vickie Rogerson joins Lucre
Asda’s former head of food PR, Vickie Rogerson, has joined Lucre, as the agency looks to strengthen its food and drink offering. Rogerson has 20 years’ experience in the [...]
Stonegate Pub Co expands Lucre’s PR brief
Lucre has had its PR brief with Stonegate Pub Company expanded to include the company’s entire branded bar division, which includes Yates and Flares, following the agency’s [...]