The agency will engage in a number of PR activities, from video and social media management to influencer and media relations, to promote the new Beautifully Crafted cupcake range across the UK.
It will also assist in building the profile of The Cake Crew’s existing brands across consumer media, trade and digital channels.
Bill Smith-Coats, business development director at The Cake Crew, said: “Having worked with Lucre in the past, they were my go-to for this piece of work.
“I’ve always been impressed with their creativity, tenacity and knowledge for the food sector. We have big plans for The Cake Crew and Lucre are the perfect partner to help us deliver our consumer and trade plans effectively.”
Tamarind Wilson-Flint, Lucre co-owner and director, added: “Aside from the fact that their cakes look and taste gorgeous, this latest win is a great addition to the Lucre Food & Drink portfolio.
“From pies and vegan cheese to restaurants and bars, our experience in second-to-none and the fact that we have worked with Bill in the past, is testimony to the quality of our work. We can’t wait to introduce the brand and help ensure it becomes a household name in the coming months.”
- Pictured: Tamarind Wilson-Flint