Is Fake News…fake news?

So it’s official, ‘Fake news’ is the ‘word’ of 2017. Well, according to Collins who have named the term ‘word of the year’, stating that usage has increased by 365% since 2016. Indeed, earlier in the year Cision produced a white paper on the subject featuring views from a variety of communications professionals, but the… Continue reading Is Fake News…fake news?

Opinion: Trust us… we work in brand communications!

Stir MD Alicia Mellish reveals why she believes declining trust is the most pressing issue in PR today – and invites you to a debate the agency is holding on the topic. Just over 18 months ago, Stir embarked upon a journey to question and challenge its understanding of the world of brand communications. A strange… Continue reading Opinion: Trust us… we work in brand communications!

Opinion: Fake news is good news for communicators

James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a huge topic in the media ever since the use of the term exploded in the last quarter of 2016, courtesy of US Pumpkin-In-Chief Donald Trump.  But a new white… Continue reading Opinion: Fake news is good news for communicators

White Paper: Fake news and communications

With the concept of fake news challenging consumer trust in the media, Cision has published a new UK white paper highlighting the challenges this phenomenon creates for communicators and how to overcome them. It reveals how important this issue is in the eyes of the public using exclusive survey data – and provides key insights from… Continue reading White Paper: Fake news and communications

60 seconds with Edelman’s Nick Barron

Nick Barron, UK MD of corporate and financial at Edelman, on hiring non-graduates, fear of fake news and why businesses are having to work harder to gain trust. Earlier this year Edelman opened up its graduate programme to non-graduates, what does that signify to you? Why is it important? Our recruitment programme ‘Edelman Beta’ helps… Continue reading 60 seconds with Edelman’s Nick Barron

PR, journalism and fake news at Ad Week 2017

The BBC and Buzzfeed joined Weber Shandwick at an Advertising Week Europe event on Monday (20 March) in a session titled: “Navigating the New Abnormal: A Brand Survival Kit in a World of Fake News”. The panel comprised Danny Whatmough, head of social, EMEA at Weber Shandwick, Vivian Schiller, editor-in-chief at Weber Shandwick, James Montgomery, director, digital… Continue reading PR, journalism and fake news at Ad Week 2017

Is fake news really affecting PR?

Fake news is high on the agenda at the moment, but Gorkana‘s UKPulse data on media consumption shows that many people are treating information from online media with a pinch of salt. Media pros from Weber Shandwick and Generation discuss what fake news really is and if it is affecting PRs. Gorkana conducts an annual UKPulse survey which asks 10,050 nationally-representative… Continue reading Is fake news really affecting PR?

CIPR National Conference: communicating in a ‘post-truth’ digital age

Colin Byrne, CEO, UK & EMEA at Weber Shandwick, says the stakes have been raised for communicators in the ‘post-truth’ digital age. For communicators, Byrne said, at the CIPR National Conference yesterday (November 22), the consequence of working in the current environment is that reputation has never been so valuable, nor so easily lost. He cited the example… Continue reading CIPR National Conference: communicating in a ‘post-truth’ digital age

Fake news: why it’s a real issue for PR

With ‘post-truth’ announced this week as word of the year by Oxford Dictionaries, Howard Bowden, media trainer and co-founder of Generation, looks at the rise and rise of fake news and why it’s a challenge for PRs. If 2016 is the year the post-war political rulebook was torn up, it feels like it’s been an even more seismic… Continue reading Fake news: why it’s a real issue for PR