MRM will launch a media relations and digital campaign to help the bank to disrupt the use of teaser rates in the personal loan market. The campaign is aimed at educating consumers and calling for greater transparency in how loans are marketing.
The appointment comes as the bank looks to grow its presence in the direct to consumer sector. The account will be led by Chris Tuite, MRM’s head of consumer finance.
Tuite said: “This is a hugely exciting brief for us. Shawbrook genuinely wants to do things differently and challenge the status quo in personal loans.
“It’s a perfect fit for MRM as it plays to our core strengths in personal finance and wider consumer communications campaigns. Shawbrook has laudable ambitions and we can’t wait to get started.”
Sally Sommers, marketing director – consumer at Shawbrook Bank, added: “MRM’s passion and creativity shone through and they are the perfect fit for us to take our campaign beyond the money pages and to a much wider consumer audience. MRM’s integrated approach and experience was perfectly aligned to our ambitions and we look forward to working together.”
- Pictured : Chris Tuite