Laureus World Sports Awards appoint Clifford French

Clifford French to promote 2018 Laureus World Sports Awards

Laureus World Sports Awards has appointed Clifford French to implement a UK comms and influencer strategy to promote its 2018 ceremony in Monaco.

Following a competitive pitch, the agency will develop a four-month campaign which focuses on reaching new audiences around the Laureus Awards and promoting the work of Laureus Sport for Good.

The earned media campaign will centre around Laureus and its aim to celebrate the power sport has in bringing people together as a force for good.

Clifford French co-founder, Dan French, said: “The 2018 Laureus World Sports Awards in Monaco is the premier global sports awards honouring the greatest sportsmen and women across all sports each year.”

He added: “Along with the prestigious Awards, what really excited us about this campaign was the opportunity to tell the incredible, transformational stories at the heart of the organisation and the programmes it supports through Laureus Sport for Good.”

  • Pictured: Usain Bolt and 2017 award winners
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