The agency will deliver a multichannel comms programme focusing on fire door and chair safety, raising the organisation’s profile, promoting its industry accreditation process and driving new membership.
The programme will combine film and digital content with national and trade media relations and public affairs activity. It has the overall goal of filling an estimated labour gap of 4,260 jobs a year following Brexit, as well as highlighting the issue of fire door safety in public and private dwellings.
Iain McIlwee, CEO of the British Woodworking Federation, said: “Speed impressed us with their creative strategy, professionalism and fit within our team. They demonstrated a really good understanding of both our industry and the current policy landscape and suggested some exciting creative ideas that I look forward to seeing them bring to life.”
Speed’s business and corporate director, Laura Tallett, added: “The British woodworking industry is facing a new year like no other. Political events following the Grenfell disaster, the impact of Brexit and an ongoing skills shortage make for interesting times, but the BWF is a proactive and dynamic organisation, providing a voice for members and spearheading positive changes across the industry. We’re delighted to be supporting their campaign work and helping them tell their story.”
- Pictured: Laura Tallett