Redleaf Communications has strengthened its property team with the appointment of luxury, Middle East and broadcast expert Laura Westmacott as associate director.
She will focus on the agency’s luxury residential developer clients, helping them to reach high-net-worth individuals around the world.
Previously, Westmacott was head of corporate and second-in-command at an independent Dubai-based agency, and she has worked for Bell Pottinger and Ketchum following almost 10 years as a news editor for Al Jazeera English, BBC, ABC News and APTN.
Henry Columbine, managing director of Redleaf Communications, said: “With particularly strong expertise in building brand partnerships in the luxury sector and exceptional connections in and knowledge of the Middle East, Laura brings additional skills to boost the service we offer to our high-end residential property clients.
“With the large volume of developers trying to reach high-net-worth individuals in the UK and internationally, a creative and multi-faceted approach is key to helping them achieve their business objectives.”
Westmacott added: “My role will be to oversee the strategic planning for these accounts, expanding our little black book of luxury media contacts internationally, looking for brand partnership opportunities and bringing my business development expertise to the fore, whilst always working towards supporting clients’ commercial objectives – helping to generate valuable sales leads, not just column inches.”