London-based fintech startup Hedgd has brought in Mash PR to handle comms activity around the launch of its upcoming flagship product.
Hedgd designs software to enable investment managers to take control of data, costs and productivity.
Mash PR will drive Hedgd’s messaging, content marketing, media and analyst relations as it enters the market.
Oliver South, co-founder and CEO of Hedgd, said: “Mash PR takes an enthusiastic and creative approach to our business on a personal level.
“It’s great to partner with a team that understands what we aim to achieve and has the creativity to communicate effectively how our service will help investment companies take control of data, costs and productivity.”
Stu Campbell-Carran (pictured), managing partner at Mash PR, added: “Mash PR has decided to launch a dedicated B2B practice. We have always executed trade and corporate activities for our consumer clients and are delighted to start working with Hedgd as our first client in this area. Challenging the current state of affairs is always exciting – especially in an industry that’s typically perceived as very traditional.”