Instinctif Partners advises eve Sleep on IPO

Instinctif Partners is providing strategic counsel and communications advice to eve Sleep, which today becomes a listed company on the AIM market, in London.

An e-commerce focused, direct to consumer, European sleep brand, eve designs and sells its own-branded mattresses and other sleep products.

Instinctif was retained to advise on the listing and will continue to provide financial communications support as eve moves to the “next stage” in its evolution as a listed company.

Jas Bagniewski, chief executive at eve, said: “Today marks a new dawn in our vision to be Europe’s leading sleep brand. We thank our existing investors for their continued support and welcome our new shareholders. We look forward to the future with real confidence and delivering long term value for all stakeholders.”

Mark Reed, partner at Instinctif Partners, added: “To progress from inception to listing on AIM in just two years, is a tremendous achievement and testament to the quality of the team, the eve brand and the size of the market opportunity. Instinctif works with many challenger brands, like eve, and is proud to be assisting them in driving change and improved outcomes across sectors and geographies.”