Quill PR has been appointed by the £977 million British Empire Trust PLC as its retained media relations consultancy with immediate effect.
As part of its brief, Quill will devise and manage an ongoing PR programme targeting the UK financial and investment press.
Fiona Harris, chairman at Quill, said: “At Quill we work in close partnership with our clients, raising their brand awareness through the media and most importantly, working with the asset management community to support and help clients realise their business objectives. We are very pleased to be working with the team at British Empire Trust as it seeks to increase its media profile.”
Strone Macpherson, chairman of British Empire Trust, added: “Given its experience and knowledge of the investment trust sector, we look forward to working with Quill to help us achieve success in the UK media. Effective communication with investors and the media is paramount as we look to broaden further our investor base. Our clearly defined investment process with its focus on bottom up, value investing are key messages that we wish to convey to a wider audience.”