NRS provides specialist musical therapy services to people across the country. Through the delivery of fundraising events and initiatives, NRS aims to change lives through music. Material UK will deliver the campaign surrounding the charity’s Nordoff Robbins SSE Scottish Music Awards.
This is the first time that NRS has worked with an agency on a long-term basis.
Donald MacLeod, chairman at NRS, said: “To have Material UK on board for this year is fantastic, they have come up with a fresh, relevant and engaging campaign strategy. Their ideas throughout the process so far have been creative and thoughtful and I’m very much looking forward to the year ahead.
“NRS has achieved so much over the past 20 years and this is partly down to our commitment to always embracing innovative ideas, something with I believe Material thoroughly understand. I think we can achieve some great things together.”
Material UK has developed a year-long creative and strategic communications strategy aimed at driving donations, engagement and the profile of NRS.
Gillian McCormack, managing director at Material UK, added: “We are thrilled and very excited to be working with Nordoff Robbins Scotland throughout 2017, working in the music industry in Scotland, the work the charity does has always been very close to our hearts here at the agency.
“This is a fantastic opportunity to work closely with Nordoff Robbins Scotland, across all of their events, to develop a year-long, consistent campaign strategy and ultimately help the charity achieve their goal to make music change more lives of some of the most isolated people in our communities. It has been a great experience so far and we’re really excited to roll out the campaign across the year.”
Typically, NRS offers music therapy to a range of people including children with autism, older people and babies with complex health issues. Material UK’s communications strategy will encompass each of these age groups.