Through the purchase of holding company Ying Pte Ltd, Finn now also owns Ying Communication’s sister agency True Worth Consultants. Both agencies will be known as Ying Communications, a Finn Partners Company, and True Worth Consultants, a Finn Partners Company.
Ying’s founders, Allan Tan and Yin Ching Yeap, will serve as managing partners, and will report to Howard Solomon, one of the Finn Partners founding managing partners.
Peter Finn, founding partner of Finn Partners, said: “This is a very important first step for us into Asia Pacific and it makes perfect sense for this move to be focused on the tech sector. Tech is our largest practice area and we are seeing great demand for marketing and communication support in Asia Pacific from our tech clients. Our plan is for our new Singapore office to serve as the hub and headquarters of our Asia Pacific operations.”
Ying Communications was founded 16 years ago by Tan and Yeap, who used to work at IBM, Shell and Singapore Airlines. Its clients include Airbus, Cisco Systems, Cognizant, Cloudera, HP Enterprise, HP Inc, MediaMath and Microsoft.
Tan added: “For 16 years now, we’ve worked at becoming the best B2B communications agency in Asia. Joining Finn Partners will help take us to the next level because they’re already doing this on a global scale across more industries.”
SI Partners, global M&A adviser to creative and technology businesses, advised Ying Communications on the deal, identifying the optimum strategic growth partner and negotiating the transaction.