Finn Partners expands into APAC through B2B firm acquisition

Finn Partners has acquired Singapore-based B2B PR and marketing firm Ying Communications, which has a special focus on the tech sector.

Pictured left to right: Allan Tan, Peter Finn and Ying Chin Yeap

Through the purchase of holding company Ying Pte Ltd, Finn now also owns Ying Communication’s sister agency True Worth Consultants. Both agencies will be known as Ying Communications, a Finn Partners Company, and True Worth Consultants, a Finn Partners Company.

Ying’s founders, Allan Tan and Yin Ching Yeap, will serve as managing partners, and will report to Howard Solomon, one of the Finn Partners founding managing partners.

Peter Finn, founding partner of Finn Partners, said: “This is a very important first step for us into Asia Pacific and it makes perfect sense for this move to be focused on the tech sector.  Tech is our largest practice area and we are seeing great demand for marketing and communication support in Asia Pacific from our tech clients. Our plan is for our new Singapore office to serve as the hub and headquarters of our Asia Pacific operations.”

Ying Communications was founded 16 years ago by Tan and Yeap, who used to work at IBM, Shell and Singapore Airlines. Its clients include Airbus, Cisco Systems, Cognizant, Cloudera, HP Enterprise, HP Inc, MediaMath and Microsoft.

Tan added: “For 16 years now, we’ve worked at becoming the best B2B communications agency in Asia. Joining Finn Partners will help take us to the next level because they’re already doing this on a global scale across more industries.”

SI Partners, global M&A adviser to creative and technology businesses, advised Ying Communications on the deal, identifying the optimum strategic growth partner and negotiating the transaction.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]