Eulogy has recruited account director Jack McCormick to join its business services division.
McCormick will be working with Eulogy clients, including Getty Images and Kantar Worldpanel.
His new role will see him working closely with the business services director Phil Borge and, senior account director, Richard Ware, to support and develop the agency’s creative industries client portfolio.
A Press Association-trained journalist who began his career as a regional news reporter, McCormick moved to 3 Monkeys Zeno before stints at Golin and Propeller. He has handled communications briefs for Google, Microsoft, Oracle, Trinity Mirror and a number of leading creative and digital organisations, providing strategic direction for brands looking to better engage with a business audience.
Phil Borge, director of business services, said: “Jack joins at a time of substantial growth for our whole agency. He brings expertise and passion in equal measure and his experience as both a communications practitioner and a journalist means he perfectly understands and embodies our media intelligence proposition.”
McCormick added: “Eulogy is something of an institution in the industry and is clearly going from strength to strength. Its reputation as an agency that believes in its team, the energy and excitement around recent client wins, and the impressive list of long-standing client relationships made the decision to join an easy one.
“I’ll be supporting that impressive growth – in particular around our media and creative industries portfolio – while soaking up everything I can from some of the most talented comms people in the industry.”