Your bite-sized update on the best PR opinion, interviews, events and insights featured on Gorkana News this week.
PR Case Study: #essiexrankin
essie is a small, cult nail polish beauty brand loved by those-in-the-know, but with the ambition to become a household name. To increase brand awareness, Golin needed to turn it into a lifestyle brand that would be talked about, celebrated and purchased by the masses – not just a loyal few.
Opinion: why online reputation management is more important than ever
Dave King, CEO at digital reputation and intelligence firm Digitalis Reputation, on why online reputation management (ORM) is more important than ever.
Insight: How PRs can help when journalists are worried about trust in the media
Journalists across the world are showing concern about a perceived declining trust from the general public, but CNBC’s Arjun Kharpal and PLMR’s Ollie Lane say the media must work together to build trusted brands.
Ad Week 2017: PR, journalism and fake news
The BBC and Buzzfeed joined Weber Shandwick at an Advertising Week Europe event on Monday (20 March) in a session titled: “Navigating the New Abnormal: A Brand Survival Kit in a World of Fake News”.