Ruder Finn, which operates in the United States, Europe and Asia-Pacific, has launched RiskSTAT, a reputation risk management system to help corporations prepare for risks impacting share price, revenue and reputation.
RiskSTAT is a cloud-based resource that allows organisations to identify potential risks in real time, assess and predict their potential impact, and facilitate a response.
David Ko, SVP of RFI Studios Asia, the digital division of Ruder Finn, said: “The simple facts are these: reputation is now a primary global business risk but most companies are unprepared and under-resourced in the event of a problem. In many organisations, there is an illusory perception that crisis management resources, teams and protocols are in place when the reality is the direct opposite.”
Charles Lankester, EVP, global reputation and risk practice at Ruder Finn, added: “Reputation risk management is too often a box-ticking exercise. Real capability is not embedded in an organisation.
“When faced with a full-scale issue, management teams often discover the planning they have in place is close to worthless. The RiskSTAT solution is fast, effective and action-oriented, designed to identify gaps and propose practical, workable, real-world solutions.”
Using real-time sentiment analysis from the social and dark web, Ruder Finn helps clients identify issues at the earliest possible stage. The RiskSTAT App ensures issues, developments, decisions and communications are dynamically updated for the crisis team.