Equality Capital appoints Mash PR

Equality Capital, the UK wealth management firm which prioritises the rights of LGBT people, has retained Mash PR.

Charlie Nicholls

Equality Capital prioritises ethical investment by ensuring that the pensions and investment portfolios of its clients are not made into markets that propagate hate and discrimination.

Charlie Nicholls, managing partner at Equality Capital, said: “We appointed Mash PR because the team understand our audience very well and took a lot of time to ensure we were happy with their approach to our launch.

“We like their tenacity, drive and enthusiasm to help us make a real difference through the movement of money into ethical destinations and away from funding hate.”

Stu Campbell-Carran, managing partner at Mash PR, added: “Until I met Charlie I had absolutely no idea where my own pensions and investments were going – and as a gay man it shocked me to think that my hard-earned money could inadvertently be funding hate, discrimination and atrocities overseas. We will be running a proactive press office to raise awareness of this issue through in-depth editorial placements and supplementing this with a series of creative, thought-provoking campaigns.”

Equality Capital’s research team screens and scores markets on how ethical they are. It bases its scores on six key criteria: marriage equality, civil partnerships, discrimination laws in employment, adoption rights, military service rights and legal punishments for being LGBT (including the death penalty).

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]