firstlight chosen by Swedish fintech unicorn Klarna

Klarna, which was recently voted one of the top ten most disruptive companies in the world by CNBC, has appointed firstlight to build awareness of its payments solution among consumers and retailers in the UK.

Luke Griffiths, general manager of Klarna UK, said: “firstlight has already played a huge role in helping us build our profile and create new partnerships. Impressive media results have boosted brand awareness and generated important new business opportunities for us. We’re looking forward to continuing our partnership to take Klarna to the next level in the UK.”

Founded in Stockholm in 2005, Klarna offers online payment solutions to 65,000 merchants and 45m consumers worldwide. Backed by Sequoia Capital and active in 18 markets, the company’s goal is to become the world’s favourite way to buy.

Paul Davies, founder and managing director at firstlight, added: “Klarna is one of Europe’s most successful and ambitious fintech businesses. It’s brilliant to be working with such an innovative company during this exciting period of growth.”

firstlight recently hired Teneo Blue Rubicon’s Sam Bevans as an associate director on its corporate team.