The six-figure brief will see Spark develop corporate, product and issues-based storylines for Bromium as it launches a new platform. Having worked with the agency before, Bromium approached Spark to come on board as a strategic partner and advisor.
Jennifer Carole, VP marketing at Bromium, said: “There are PR firms and then there is Spark. As soon as I landed at Bromium my leadership team and I wanted to bring them on board. It might seem strange for a US software company to have its PR led out of London, but ultimately they think strategically and globally.
“We are at an exciting juncture – our technology has matured to a point where we can change the dynamics of security forever. But technology alone won’t make us successful, we need clear and powerful communication and that’s what we get from Spark. The team has a unique mix of skills, gives clear advice and ultimately I know that they will make a difference to our business.”
Bromium uses micro-virtualisation to isolate every task a user undertakes on a computer. The company is backed by investors such as Andreessen Horowitz, Ignition Capital, Highland Capital Partners, Intel Capital and Meritech Capital.
Kewal Varia, managing director at Spark Communications, said: “We are really pleased to be working with Bromium; it’s an exciting brief with the opportunity to not only help a company grow rapidly but also develop some really creative and different campaigns.”