Along with the new name, the agency has launched a new website, new social media channels and a new logo.
According to Publicis, the updated brand identity “reflects synergies between the agency’s future and its heritage”.
Glen Halliwell, medical education business unit director, said: “We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations. Over the years we’ve grown and evolved, yet we’ve stayed true to our roots and the familial company ethos is as strong as ever.”
The medical education agency was founded as Resolute Communications in 2002. It then merged with Publicis Health’s advertising agency Publicis LifeBrands in 2010 to become Publicis LifeBrands Resolute.
Publicis Resolute’s sister advertising agency and former namesake has returned to its previous name, Publicis LifeBrands, with a new website and logo.
Victoria Wright, managing director of Publicis Resolute, Publicis Life Brands and Real Science, added: “Across our three agencies we offer a truly integrated approach. Yet each agency has its own distinct brand and the new look and feel is a perfect reflection of the Publicis Resolute personality.”