MRM will work closely with head of marketing, Dave McGovern, and Redington’s senior management and marketing team to support its plans through a media campaign. Members of MRM’s social and digital and public affairs teams will also provide tactical input and guidance.
Andrew Appleyard, director and co-founder at MRM, said: “Redington is a hugely dynamic and exciting business at the vanguard of innovation within the UK pensions space.
“We are looking forward to working closely with Mitesh and the team to devise and implement an integrated communications programme that will help the company achieve its objectives and continue to evolve and adapt to meet clients’ long-term needs.”
McGovern added: “We have set ourselves a hugely ambitious target of making 100m people financially secure. Throughout the selection process MRM showed us they really bought into our vision, showing clear passion and determination to help us engage with a much wider audience.
“They also demonstrated how their integrated approach can add value beyond a traditional outsourced press office, making them the perfect partner for us. We are excited to work with the team and wider business as we continue to grow our presence in the UK and internationally.”